The success story of 1. FC Bocholt
The challenges faced by 1. FC Bocholt are as unique as the club itself: with ClubShare, the club has taken its public relations work to a new level.
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The 1. FC Bocholt, located in the western Münsterland, plays in Regionalliga West. From a sporting point of view the club is returning to the glory days: In the 1970s and 1980s, they played two seasons in the 2nd Bundesliga and also reached the DFB Cup quarter-final where they played against FC Bayern Munich. The traditional club is firmly rooted in the region.
01
Simplicity: Tasks can be distributed across more shoulders.
02
Ever-increasing demand from sponsors.
THE ADVANTAGES
1. FC Bocholt
03
High-class and professional presentation.
THE ADVANTAGES
1. FC Bocholt
01
Simplicity: Tasks can be distributed across more shoulders.
02
Ever-increasing demand from sponsors.
03
High-class and professional presentation.
What can you do if the interest of supporters and members fades because the club is not as successful at the moment? This is a question that those responsible have had to deal with in recent years. In the meantime, not only has sporting success returned, but public relations work has also been raised to a new level. We spoke to Benjamin Kappelhoff, press spokesman for 1. FC Bocholt, about this.
Hey Benjamin! What do you use ClubShare for in your club?
Benjamin Kappelhoff: “Actually for everything that needs to be communicated to our supporters on our channels. Publishing press releases, but also for match reports, results or the squads of our teams, to name just a few examples.”
What has changed in your daily work as a result of introducing ClubShare?
Benjamin Kappelhoff: “The processes have become much simpler. A whole range of people now work in our media and press team. Our photographer, for example, can quickly and easily publish a picture gallery for a match and the colleague who writes the match report can then directly use these pictures to publish the article. The workflow has changed and everyone can now get involved with their own topics.”
The processes have become much simpler. The workflow has changed and everyone can now contribute their own topics.
How does ClubShare help you with marketing?
Benjamin Kappelhoff: “We are lucky to have great sponsors by our side. We can now actively offer them to be present on the website, which is gladly accepted. The overall online reach is simply much higher and reaches many more people than a board in the stadium. With ClubShare, we can make this visible.”
Who would you recommend ClubShare to?
Benjamin Kappelhoff: “All teams who want to communicate professionally. I think that applies just as much to lower-class teams as it does to higher-class teams. The degree of professionalization in public relations is not tied to a league.”
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